Spankin' DA Monkey - Dave Avran's blog: amNYEsia

"You don't have to swim faster than the shark, just faster than the guy next to you." - Anonymous

Thursday, January 05, 2006

amNYEsia

How do you follow-up a party like ROC LE MANSION? (see post below) Simple – you organize amNYEsia. Done by the same influential club socialites who did “The Birthday Party” titled events in 2003 and 2005 held in Sobranie Cinema / Café Citron off Jalan Stonor, Kuala Lumpur. The Birthday Parties were attended by the who’s who of the KL clubbing and social scene. These mega successful events are still much talked about as the birthday parties to beat even until today.

More than 400 future rich and influential people turned up for amNYEsia 2005. If you wondered where some of the regular high rollers and beautiful women usually seen in the VIP sections of clubs like Velvet Underground, Cynna, Sugar and The Loft were on new year’s eve, they were all partying at amNYEsia.

I spotted celebrities such as Gol and Gincu lead actor Ashraf Sinclair, model and host Shamser Sidhu, Sazzy Falak of Beat TV, model Hannah Loh, Pillow Talk host Jojo Struys, 8TV hosts Marion Caunter and Adam Carruthers, Miss Malaysia runner-up Chermaine Poo, Miss Chinese International 2005 Jolene Chin, MTV hosts and model twins May and Choy Wan among the star-studded line up of guests that mingled with us common villagers.

The venue was converted into an indoor and outdoor garden party under the stars with a breathtaking view of the fireworks at KLCC. The guest list was strictly by qualification of friendship to the organisers and recognised VIPs or beauties in the clubbing social circle. A few notable guests and gorgeous ladies without tickets were denied entry and attempted to pull strings to get in. Yes - it was that exclusive.

amNYEsia pre-sale tickets (RM100 for ladies and RM150 for men) were sought after even before the event, as they quickly sold out within a few days. Marketing was done via the online community on Friendster, SMS and via word of mouth. With an open bar and free flow on all beverages until late in the morning and a lavish RM250 dinner package thrown in by Café Citron, attendees had a great time celebrating NYE amongst familiar friends and faces.

The music was upbeat fresh and funky keeping everyone dancing indoor and outdoor in the garden. DJ duo, Mr Q (one time resident DJ at the White Room in Bangsar) and International DJ Miska with his funky blonde dreadlocks kept the crowd going as they both took turns at the decks with deep house. Then another DJ combination of the famous Jungle Jerry and JD took to helm together dropping a recipe of infectious tribal electro beats and fusing memorable club classic anthems from the likes of Moloko, White Stripes and Stardust keeping the crowd truly entertained as they surprised with each following track.

Jerry came fresh from DJ’ing at the outdoor UCountdown party at 1-Utama while JD rushed all the way back to KL after spinning at the Celcom Xpax 3G street party in Johor Bahru, just to make it for their set at amNYEsia.

The amNYEsia multimedia tagline summed it succintly - “We dare you to forget”.